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About Us
SB Consumer Eye Research and Marketing (Private) Limited previously working as Consumer Eye Research Services established in 2009.
SB Consumer Eye Research and Marketing Private Limited previously working as Consumer Eye Research Services is a leading field and tab company established in 2009 that has steadily grown under the supervision of experienced management with more than 25 years experience. Founded upon the principles of talent and independence, we have earned a reputation for excellence in providing specialized services in the field and tabulation. Our success stems from the expertise of our seasoned management team, who are dedicated to understanding and meeting the unique needs of our clients. We pride ourselves on delivering high-quality fieldwork solutions promptly, ensuring that the data we provide is both timely and strategic. As part of our commitment to continuous improvement, we invest in enhancing our data collection processes and capabilities. With a widespread presence throughout Pakistan, we are dedicated to serving our clients with the utmost professionalism and excellence.
ADVANCE DATA COLLECTION
85%
MARKETING & SOCIAL RESEARCH
90%
Design & Development
95%
15
Years in Operation
10
Base Camps
100
Satisfied Clients
400
Projects Completed
Our Services
OUR EXPERTISE
We provide a comprehensive suite of qualitative and quantitative research services, tailored to meet the diverse needs of our clients. With a dedicated team of skilled interviewers located throughout Pakistan, we possess the expertise and resources to conduct research using a variety of methodologies. Our commitment is to deliver insightful and actionable findings that exceed our clients' expectations.
PAPI
Pen & Paper Interviewing
CAPI
Computer Assisted Personal Interviews
CATI
Computer Assisted Telephonic Interviews
CAWI
Computer Assisted Web Interviewing
IDIs
In-depth Interviews (IDIs)
FGDS
Focus Groups
SHOP ALONGS
Shop Alongs / In-Home visits
CLT
Central Location Test
Our Team
Our Team Members
Miss Razia
DIRECTOR PROJECT MANAGEMENTMiss Razia holds an MA in Economics and possesses 13 years of experience in marketing research. She is a professional specializing in client servicing and project management. Miss Razia excels in developing and implementing strategies that enhance client interaction and quality work.
Mr. SHOAIB SALEEM
OPERATION MANAGERMr. Shoaib holds a graduation degree and possesses 13 years of experience in marketing research. He oversees project planning, execution, and monitoring, ensuring quality and timely delivery, while training and motivating field teams to handle challenges effectively.
Our SCOPE
SCOPE
ADVANCE DATA
COLLECTION
MARKETING & SOCIAL RESEARCH
DATA PROCESSING
Our Capabilites
Capabilites
Quantitative
Qualitative
Mystery Shopping
Feasibility Study
Online Survey
Our Banking/Telecom
Banking/Telecom Sector
Agent Complience Visit
CAMP VERIFICATION
MERCHANT VERIFICATION
FRANCHISE MYSTERY SHOPPING
COMPLIANCE WITH MARKETING PROTOCOLS
BANK/BRANCH MYSTERY SHOPPING
Our Base Camps
Base Camps
Pakistan
Afghanistan
Quality Control Process
BRIEFING
BRIEF UNDERSTANDING OF KEY PROTOCOLS FOR A PROJECT.
PRE-FIELD
INTERVIEWER ASSESMENT AND FIELD DATA REACTIFICATION.
DURING FIELD
FIELD ACCOMPANIMENT, FIELD VARIFICATION & SURPRISE VISITS.
POST FIELD
BACK CHECK, DATA VALIDATION, LOGIC CHECKS & ETC.
Why SBCE
EXPERIENCED TEAM
LARGEST FIELD NETWORK
INNOVATIVE METHODOLOGIES
CLIENT-CENTRIC FOCUS
CUSTOMIZED SOLUTIONS
INTEGRATED APPROACH
Our Domains
Domains
TELECOMMUNICATION
MEDIA
FMCG
RETAILERS
MERCHANT
FASHION
FINANCE
AUTOMOTIVE
AGRICULTURE
MUCH MORE…
Our Clients
Testimonial
What Say Our Clients!
We have had strong ties with Sohail Bashir and his SB CE for the last ten years. Sohail and his company have been our top selection for all our projects due to his integrity and high data quality. He enables us to collect valuable insights from the market and utilize them with full confidence.
DRG World
Khurram Mahmood
It all looks good and we can close the survey.
Thank you for completing in good time. 😊
Sarah Appelboom
Insights ManagerSohail and company have been our trusted partners for the last few years. Whenever, there is any big and complex project, Sohail and his team have also been our no. 1 choice. Their hard work, in-depth field knowledge, and excellent client service are no less than a piece of mind.